Just call me Ketty
Hsiao-Chun Kuutvuori
Product designer
I bring together digital product experience, visual craft and entrepreneurship to make complex ideas clear and useful.
My background spans product design, visual design and entrepreneurship. It has taught me to look beyond the interface and understand how a product works, how people experience it and how all the pieces connect.
Focus
Product design
Product strategy
UI & UX
Design systems
Brand identity
Art direction
Across
Digital products
Brand experiences
Physical objects
Print and packaging
Contact
Ketty.shih@gmail.comElsewhere
LinkedIn ↗Approach
Zoom out before zooming in.
A brief rarely tells the whole story. I like to understand the people, workflows, constraints and moments of friction before deciding what should change.I rarely start from a blank page.
I look at what already exists, connect the dots, and identify what can be better used, clarified or improved. Good design is often about making the pieces work better together.
Perspective
Designing the product is only part of the job.
At Rightware, I worked across the Kanzi ecosystem, helping turn complex technical workflows into clearer product experiences. My work included product interfaces, design systems, documentation and tools that helped users learn, navigate and get started more easily.
Before that, I co-founded KIMU and helped build it from an idea into an internationally recognised design brand.
Building a business changed the way I think about design. A strong idea also has to work with technology, resources, people, timing and long-term goals.
Selected work
Recognition
Work created through KIMU has been recognised by Red Dot, German Design Award, Golden Pin and Wallpaper* Design Awards, and featured by Monocle, FRAME and designboom.
